Challenge Brief
Unboxing videos, where people film themselves opening items they've purchased, are all the rage. Here's your chance to help us improve the way we connect with new buyers and set them up for success with their new Dremel purchases. We challenge you to make an unboxing video of your own to show off the ideal new product experience. You can unbox a tool (Dremel preferred) and tell us all about the things you find in the box. These can be items you typically find in a box with new tools, or things you think should be in the box to improve the experience. Your ideas and suggestions will help us make new product introductions what they should be: exciting and logical.
How to Participate
In order to qualify for a prize in the challenge, here's what you have to do:
- Record yourself (or enlist an assistant) filming the unboxing of any tool (but if you have a Dremel tool, we'd love it if you used it!) This shouldn't be a brand new tool at all, this is your recreation of the perfect unboxing experience, including all the things that would be included in your box when you open it up.
- Your unboxing experience should include:
- The tool (the feature!)
- A way for you to connect with the company (something like a warranty or registration card)
- Some sort of packaging material
- A brief demonstration of how to use the tool
- Your favorite project that you have created/or would create with your tool
- Make sure to share the feelings that you get from an ideal unboxing experience. Your video should capture the emotions and excitement that you would hace from opening up a new tool
- Your unboxing experience should be at least one minute long
- Your unboxing video will need to be uploaded to YouTube or Vimeo in order to share it in the Maker Studio. You can keep it unlisted / private so that it doesn't appear on your personal channel
- Use your imagination & creativity! We're looking for submissions that are outside of the 'box' (see what we did there?)
The Process
Once all the videos are submitted, all members of the Dremel Maker Studio will have the opportunity to review the unboxing video submissions and vote for your favorites. The votes will help to create a shortlist of finalists that will be reviewed by our panel of Experts, including members of the Dremel Brand team. Our experts will review the submissions on the following criteria:
- Creativity: How creative is the unboxing video? Did the submission go the extra mile to make it interesting?
- Insightful: How much insight is to be gathered from this unboxing video? Did the submission just 'tick the boxes' or approach the problem from a different way?
- Video/Production Quality: Is the video quality something that we would be proud to share on Dremel social media?
The Prizes
What's in it for you? Well we have a bunch of great prizes to give away in this Challenge. The winner of the Unboxing Challenge will receive a $250 Home Depot gift card. First runner up will receive a $100 Home Depot gift card and second runner up will receive a $50 Home Depot gift card.
Plus, everyone who votes for an idea in the Unboxing Challenge during the voting phase will be entered in a draw to win a Dremel Stylo+ rotary tool.
Inspiration
Looking for some inspiration? Here are a few of our favorite unboxing videos to get you started: